Saturday 14 January 2012

article for double page spread

Multi – award winning, double platinum, headlining band. So why do Coldplay keep changing their style? this will be my standfirst

With the release of Coldplay’s Mylo Xyloto in 2011 Coldplay changed their direction again this is the third time they have done this. They started as normal Coldplay then leading up to the release of Viva La Vida the band took a break from recording the album and went on tour in Latin America. Chris Martin enjoyed Latin America and ‘the album would likely reflect Hispanic influence’. Their latest 2011 release Mylo Xyloto was settled on ‘industrial rock direction’ martin was asked about the lyrical themes by BBC radio he replied ‘It's about love, addiction, OCD, escape and working for someone you don't like.’ Will this new album be equally successful with another new direction?
Having been formed in 1996 they started under the name Pectoralz Guy Berryman, a classmate of Martin and Buckland, later joined the group. By 1997, the group, who had renamed themselves Starfish, performed gigs for local Camden promoters at small clubs. Champion had grown up playing piano, guitar, bass, and tin whistle; he quickly learned the drums the band finally settled on the name "Coldplay" which was suggested by Tim Crompton, a local student who had been using the name for his group
Chris Martin and Jonny Buckland first met during their orientation week at University College London in September 1996. The pair spent the rest of the university year planning a band, ultimately forming a group called Pectoralz. Guy Berryman, a classmate of Martin and Buckland, later joined the group. By 1997, the group, who had renamed themselves Starfish, performed gigs for local Camden promoters at small clubs. Martin also had recruited his longtime school friend Phil Harvey, who was studying classics at Oxford, to be the band's manager. Will Champion later joined the and they settled on the name Coldplay. The band started playing gigs in local pubs and clubs the band made the song safety and released 500 copies most of which went to recording companies and they then signed to  Parlophone for a five-album contract in early 1999 later that year they played at Glastonbury.
Mylo Xyloto was Coldplay’s fifth album and another new direction for the group with the album being and industrial rock genre compared to Viva La Vida a Spanish influenced album. According to Chris Martin this album is based on a love story with a happy ending, in which two protagonists living in an oppressive, dystopian, urban environment, meet one another through a gang and fall in love. Lyrically, the album is inspired by "old school American graffiti" and "the White Rose Movement." Martin also said that the album was influenced by HBO TV series The Wire. Coldplay have stated on several occasions that they want their next studio album to be "more acoustic" and "more intimate" than its predecessor, 2008's Viva la Vida. However, while this was the initial approach, the tone of the record became more electronic in nature. Though songs recorded early in the process such as Us Against The World and U.F.O have maintained the "stripped" approach in the way they reflect the type of album Coldplay intended on recording initially, the overall sound and style of the record is electronic tinged with some of the world beat elements from the predecessor, Viva la Vida.
Viva La Vida had a Spanish influence; this is because Work on the album begun in November 2006, only being interrupted by the Latin America Tour in March 2007. Martin described Viva la Vida as a new direction for Coldplay: a change from their past three albums, which they have referred to as a "trilogy". Revolutionary themes are also an important part of the album and its promotion. Coldplay used customized French revolutionary costumes through the Viva La Vida Tour and on the videos produced for the album's singles Chris Martin said on an interview for The Sun "some say this album is brave I just see us as being very lucky".
 After all this what does the future hold for the band. So far Mylo Xyloto has had a mixed review overall but the band has experienced these sorts of reviews before and still battled it out and became number one. Will the future see another change to Coldplay and will this change make them better or worse.

and this is the article itself.

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